Privacy Policy — Gerl Construction

Privacy Policy

Effective Date: January 1, 2025 | Last Updated: March 2026

  1. Information We Collect

Gerl Construction ("we," "us," or "our") collects information to provide remodeling, construction, and related services to homeowners in the South Metro Twin Cities area.

Personal Information we may collect includes your name, email address, phone number, home address, and any project or payment information you provide when requesting an estimate, scheduling a consultation, or engaging our services.

Non-Personal Information collected automatically when you visit our website includes your IP address, browser type, device information, pages visited, and general usage patterns through cookies and similar tracking technologies.

Customer Communication Records — including service inquiries, project details, appointment history, and prior service records — may be retained to improve your experience and ensure consistent service.

If you opt in to SMS or email communications, we also collect and maintain your opt-in consent record, including the date and method of consent.

  1. How We Use Your Information

We use the information we collect to provide, schedule, and improve our remodeling and construction services; respond to your inquiries and project requests; process estimates, contracts, and payments; communicate with you about your project, appointments, and scheduling updates; send promotions or updates (only with your consent); improve website functionality and user experience; maintain records of communication preferences and consent; and protect against fraud and maintain the security of our systems.

  1. SMS Messaging & Compliance

If you provide your phone number and opt in to receive text messages from Gerl Construction, the following terms apply.

What We Send: Appointment confirmations, scheduling reminders, rescheduling updates, project updates, and customer support messages related to your project.

Opt-In: You will only receive SMS messages if you have explicitly opted in through a web form or other written consent mechanism. We maintain timestamped records of all opt-in actions and comply with the Telephone Consumer Protection Act (TCPA) and all applicable laws.

To Cancel: Reply STOP at any time. You will receive one confirmation message, and no further texts will be sent unless you re-opt in.

For Help: Reply HELP or contact us at jake@gerlconstruction.com.

Message Frequency: Varies based on your project activity. Messages are directly related to services you have requested.

Carrier Disclaimer: Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Age Restriction: You must be 18 years of age or older to opt in to SMS communications.

SMS Data Protection: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support of service delivery is permitted. All other use cases exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties.

Gerl Construction does not share customer SMS opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services.

  1. Information Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances: with Service Providers (trusted third parties who assist in delivering our services, including payment processors, scheduling tools, and SMS delivery providers, all bound by confidentiality agreements); for Legal Compliance when required by law, court order, or government authority; and in the event of a Business Transfer such as a merger or acquisition, in which case you will be notified. All of the above categories exclude text messaging originator opt-in data and consent — this information will not be shared with any third parties, excluding aggregators and providers of our text message services.

  1. Data Security

We take reasonable measures to protect your personal information, including encryption of sensitive data in transit and at rest, secure access controls, regular security reviews, and breach notification protocols in accordance with applicable law. No method of transmission over the Internet or electronic storage is 100% secure.

  1. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to analyze traffic, remember your preferences, improve website performance, and measure marketing effectiveness. You may control or disable cookies through your browser settings.

  1. Your Rights & Choices

You have the right to access, update, or request deletion of your personal information; opt out of marketing emails using the unsubscribe link in any email we send; opt out of SMS communications by replying STOP; request information about how your data is being processed; and withdraw consent for future communications at any time. To exercise any of these rights, contact us using the information in Section 10.

  1. Third-Party Links

Our website may contain links to third-party websites. These sites have their own privacy policies and we are not responsible for their practices. This Privacy Policy applies only to information collected directly by Gerl Construction.

  1. Changes to This Privacy Policy

We may update this Privacy Policy periodically. The most current version will always be available on our website. If we make significant changes, we will notify you by email or by a prominent notice on our website.

  1. Contact Us

Gerl ConstructionLakeville, MN — Serving the South Metro Twin CitiesEmail: jake@gerlconstruction.comWebsite: gerlconstruction.com

By using our website and services, you consent to this Privacy Policy.